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Todo comenzó hace tres años. Una mujer entró en la peluquería de Jack Martin en California, y le contó que llevaba años tiñéndose el pelo en casa cada 3 o 4 semanas, de gris a marrón. Pero estaba harta de tener que ocuparse tan a menudo de su color: está retirada, vive mucho al aire libre y quería ahorrar todo el tiempo posible.

Jack Martin aceptó el desafío y ambos comenzaron a barajar ideas. Al final decidieron teñirle el pelo color plateado, lo que daría a su color gris natural algo más de brillo y permitiría a la mujer tener que ir menos a la peluquería. Cuando estuvo hecho, a ella le encantó, y a Martin también. De hecho, le gustó tanto su obra, que la publicó en Instagram, la gente la vio y se volvió viral, haciendo que más clientes con peticiones similares acudieran a Martin.

Más información en: jackmartinsalon.comInstagram | Facebook

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"Mis clientas con el cabello gris natural vienen 2 o 3 veces al año, en vez de cada pocas semanas," dijo Martin a Allure. Esto les proporciona libertad, un look genial y empoderamiento. Las sesiones duran unas 10 horas.

Como explicó en Instagram, primero utiliza un extractor de color para eliminar los restos de tintes artificiales, blanqueando después el resto de la cabeza que no son las raíces para preparar el pelo para el color plateado.

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    La parte crucial viene ahora: Martin basa el nuevo color en el patrón gris natural de pelo. A veces pide a las clientas que vengan con las raíces largas para poder analizarlas y recrear el patrón en todo el cabello.

    "Algunas clientas tienen sal y pimienta, sobre todo por delante, y más oscuro por detrás, así que intento que encaje." Y 10 horas después, las clientas salen de la peluquería disfrutando del color gris.

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